About Us

Fiona has been fascinated by design since early childhood. Her stint in the hotel industry, her travels around the world and her contact with manifold cultures and traditions have fed this passion. The inflection point was a summer fashion design course at the renowned Istituto Marangoni in Milan: she discovered different techniques of design and developed her own signature handwriting style. Expression through her sketches and drawings was the constant as she navigated through different industries: hotel management, banking, sales and marketing. Finally destiny and opportunity combined to give voice to her creative roots and she founded her own brand, SEAFFAIR. 

 

SEAFFAIR is an exclusive label dedicated to lovers of the deep blue who enjoy beachside chic and the “laissez-faire” lifestyle. Fiona draws her inspiration from her surroundings in Dubai & Vienna and her many travels to shores near and far. Her designs are influenced by art and nature, giving them a simple yet elegant feel. At the heart of SEAFFAIR is the desire to make its creations accessible to everyone, no matter the shape or size. The timeless cuts are versatile so that there is something for every occasion, be it casual or formal, restrained or playful. Each piece is lovingly hand made by independent artisans. SEAFFAIR is about creating memorable looks with quality fabrics and craftsmanship.